ktpenna@gmail.com
+1 239 293 0046
See full resume.
Hi, I’m Katie.
With 11+ years of experience in integrated advertising, I have produced multiple award-winning interactive and experiential projects, working both on the agency and vendor side of advertising. I excel at taking an exploratory, narrative-driven approach to production across multiple disciplines and domains, including 2D/3D animation, web3, interactive XR, video shoots, post-production, experiential, and 360-campaigns. My production style in managing projects is disciplined yet nimble, working across both the agency and vendor side of advertising.
In my latest role at Anomaly, I produced experiential pop-ups for Liquid IV and Jimmy Johns and an interactive livestream for Buffalo Wild Wings while continuously scoping new ideas. In my two and half years at .Monks, I worked with multi-layered brands such as Google, Chips Ahoy, BelVita, Oreo, The Getty Museum, TikTok, JP Morgan, Macy’s, and Netflix–working across webGL, web3 to 3D animation. Before that, at BBDO New York, I held a similar role, collaborating with talented minds on projects for Visa, AT&T, GE, ExxonMobil, J&J, Dunkin', Twix, CVS, FedEx, SAP, and more.
My work draws inspiration from my roots in Louisville, Kentucky and South Florida as well as exposure to working in larger cities such as Paris, France and NYC. These locales presented the opportunity to be embedded in unique cultural landscapes, observing how individuals experience content and thus interact with their surroundings. Growing up among successful artists of vastly different cultures, organizing indie-folk festivals, and attending world-class art events such as Art Basel at a young age, have all greatly shaped my appreciation of how culture and environments interact and can expand to cutting-edge platforms and technology.
I aim to cultivate a fun-driven work environment and create unique relative content that speaks to our ever-wider audiences and modern-day experience via well-executed content or innovative technological executions. Dream projects fall under the connotations of compelling narratives, innovative design, and environmentally sustainable production, or pushing boundaries on emerging platforms.
Stats
I successfully produced multi-million budgets
9+ experiential projects ranging from $250k to $1.2M
2k+ social animations
18+ large-scale digital projects, such as web3 world builds, interactive websites, apps, NFT campaign launches, global post campaigns
18+ 3D animations
Awards
Persepolis Reimagined
The Webby Awards: Architecture, Art & Design Websites and Mobile Sites
The Webby Awards: People’s Voice Winner for Architecture, Art & Design Websites and Mobile Sites
FWA Site of the Year
Awwwards Developer Site of the Year
FWA Site of the Month - June ‘22
Awwwards Site of the Month - June ‘22
FWA and Awwwards combo | Site of the Month
FWA Site of the Day - June 1, ‘22
The New Yorker Caption Contest
The One Club: ACD Awards Interactive - Social / Instagram - Silver Cube 2020
The Webby Awards: Webby Winner for Social Promotions & Contests 2020
The Webby Awards: People's Voice Winner for Social Promotions & Contests 2020
CV
Integrated Producer, Brand Experience & Innovation - Anomaly LA | January 2024 - April 2025
Interactive Producer, Experiential Creative Technology - Sparks LA | August - December 2023
Integrated Producer - Media.Monks, NYC and LA | February 2021 - April 2023
Interactive Producer - ATTCK, NYC | June - November 2020
Interactive Producer - BBDO, NYC | May 2017 - May 2020
Creative Assistant - BBDO, NYC | July 2016 - April 2017
Sales Development Representative - Rocketrip, SaaS Startup, NYC | January - April 2016
Social Strategist & Assistant - Bash by Barry Wishnow, Nashville TN | August 2015 - January 2016
Retail Sales Associate - Nordstrom, Nashville TN | January - December 2015
Account Executive Intern - Scoppechio Ad Agency, Louisville KY | June - November 2014
Centre College - Danville KY
B.A. Liberal Arts and Art History
Minor in French & Art Studio
Concentrations: Art Studio, English, and Economics
References are available upon request.