
Buffalo Wild Wings
N.E.E.D. Goggles March Madness '25
Product Activation + Website
December '24 to March '25
Agency: Anomaly Los Angeles
Role Producer on product/site
Agency Team
Creatives: Kyle Chin, Adam Crouch, Will Lindberg, Daniel Berenson, Josh Fell
Production: Andrew Puzzuoli & Katie Penna
With every game on every B-Dubs TV during March Madness you’re going to need the ultimate in hi-tech AI-assisted facial enhancement to take it all in. Unfortunately, Hank only knew how to make these weird goggles with mirrors and stuff.
We made actual goggles available for the public to purchase their goggles and have the full March Madness experience at Buffalo Wild Wings.
They’re cooler than those Ray-Ban Meta specs. Pfft. -Muse By Clios