Jimmy John's

Brunch In A Cup Mother's Day Activation

This Mother's Day, you can forget the robes, candles, and macaroni necklaces and give mama what she really wants - a strong cocktail and a Jimmy John's sandwich, all wrapped up in one pretty package. In comes our Brunch in a Cup kit, giving you everything you need to make Mama's new favorite Bloody Mary.

We partnered with Zing Zang to create our own Jimmy Pickle-infused Bloody Mary mix, working with a professional "skewerist" to create a metal pick that would be able to handle the "Mother of All Garnishes" a whole Jimmy John's sandwich.

Product Launch
April 2024
Agency: Anomaly
Vendor: UnReasonable

Role Lead Producer
Managed relationship with Vendor for swag creation and photoshoot.

Mama Approved

We sold our initial supply of Brunch in a Cup kits within the first five hours. Due to popular demand, we brought it back, and the second supply sold out in 48 hours.

Cheers to that!

CHRISSY TIEGEN

X JIMMY JOHN'S MOTHER'S DAY LAUNCH EVENT

We created a Jimmy Pickle Bloody Mary bar at Chrissy Tiegen's mother's day event, shaking up drinks and slinging sandwiches on top for her fellow moms to enjoy.


Chrissy even featured our cocktail on her @cravingsbychrissytiegen Instagram account.