J. P. Morgan - Payments
Every Payment Speaks Volumes Playbook
JP Morgan - Payments Division
Branding Exercise & Photography Shoot
July - September 2022
Decoded.Monks
Role Collaborated with Head of Design + Creative lead on shot list for 16 main types of images to be used in social + digital campaigns, oversaw approvals, adjustments and produced 2 day shoot aside Line Producer + Account lead.
Decoded.Monks created a brand playbook + style guide for Payments vertical for integrated paid media marketing campaigns and social, focused application of the J.P. Morgan master brand guidelines.
Strategy + Creative suggested to capture the energy and humanity of the rapidly evolving world J.P. Morgan Payments can create and to illustrate the focus and growth for its clients.
