In late February 2025, Liquid I.V. brought a much-needed taste of summer to Chicago’s Maggie Daley Park with their Sugar-Free Raspberry Lemonade Stand pop-up. Over two chilly but lively days, the team transformed the Ice Skating Ribbon into a playful oasis celebrating the launch of their Hydration Multiplier® Sugar-Free Raspberry Lemonade flavor.

Here’s what went down:

• Where & When: February 28 – March 1, 2025, at the Maggie Daley Park Ice Skating Ribbon.

• Vibe: Bright, upbeat, and refreshing — just what you’d want on a winter day.

• Highlights:

  • Fresh pours of the new Sugar-Free Raspberry Lemonade flavor.

  • Custom snow cones made with the Hydration Multiplier® for a fun twist.

  • Live sets from DJ MAAD keeping energy high.

  • Outdoor games like cornhole, plus lots of swag giveaways.

The experience wasn’t just about having fun (though it nailed that) — it also spotlighted Liquid I.V.’s newest sugar-free launch: a hydration boost packed with 3x the electrolytes of traditional sports drinks, 8 essential vitamins, and no artificial sweeteners. It was all about showing Chicagoans that hydration doesn’t take a season off — and bringing a bit of summer to their winter.

This pop-up provided a unique blend of health, flavor, and fun, allowing Chicagoans to experience a taste of summer amidst the winter chill.​