Macy’s Virtual Thanksgiving Day Parade
Macy’s
Web3 OnCyber + Voting Website
September to November ‘22
Media.Monks
Role Integrated Producer
Created metaverse experience in NYC, designed /developed voting experience landing page as well as the OnCyber NFT experience and galleries.
Media.Monks helped the omnichannel retailer celebrate the 96th Macy’s Thanksgiving Day Parade by bringing a virtual Parade experience to OnCyber–web3 virtual world platform.
Fully accessible on desktop and mobile, fans from around the world explored five galleries featuring NFT creators–work from Boss Beauties, Cool Cats, gmoney, SupDucks and VeeFriends–and vote for their favorite NFT creator to be the next IRL balloon in the 2023 Parade. Another benefit to this creation is that the web3 community also had the opportunity to help raise funds for Big Brothers Big Sisters of America, uplifting the spirit of the season. It was a great experience to team up with Macy’s and members of the NFT community on this project!
Check out the OnCyber Macy’s Virtual Parade 2022 for yourself.
“As we countdown to the 96th Macy’s Parade, we are excited to bring this spectacle once again to the web3 virtual landscape with a fun experience that empowers our fans, collectors and our highly engaged Discord community. Our genesis collection of Parade NFT’s last year was so successful that we wanted to give our digital community the opportunity to select a native NFT design to be transformed into a real-world Macy’s Parade balloon, while also creating an opportunity to raise critical funds for our partner Big Brothers Big Sisters of America.”
- Will Coss, Executive Producer of
Macy’s Thanksgiving Day Parade
