The New Yorker
The Cartoon Caption Contest on Instagram Stories
Interactive
September to December 2019
Agency: BBDO New York
Vendor: In-House Developers
Role
Managed relationship with New Yorker Magazine's Head of Social and lead Producer on all workstreams: animations, development of back-end tools--collecting all needed data for the Instagram audience to enter the contest via Stories, and seeing that the launch was a success.
Awards
Webby - Social Promotions & Contests 2020
Webby People’s Choice - Social Promotions & Contests 2020
The One Club: ACD Awards Interactive - Social / Instagram - Silver Cube 2020
BBDO approached the New Yorker magazine to create their Cartoon Caption Contest to become gamified on Instagram Stories. The project was a success and was announced via the New Yorker’s handle on Instagram posts + stories as well as an article on their website.
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